AI Insights · Timothy · October 2024
Top Health and Fitness Apps in New Zealand Q3 2024
Explore the performance of the leading health and fitness apps in New Zealand during Q3 2024, with insights on downloads, revenue, and active users.
In the third quarter of 2024, the health and fitness app market in New Zealand saw varied performance across the top five applications, as tracked by Sensor Tower. Here's a breakdown of how each app fared in terms of downloads, revenue, and active users.
Strava: Run, Bike, Hike from Strava, Inc. ended the quarter strong with weekly revenue peaking around $16.4K at the close of September. Downloads showed a gradual increase, culminating in approximately 2.3K weekly downloads by the end of the period. Active users also rose steadily, reaching about 41.7K in the final week of September.
MyFitnessPal: Calorie Counter demonstrated consistent growth in revenue, peaking at roughly $16.3K in the last week of September. The app saw a steady increase in downloads throughout the quarter, reaching 2K. Active user numbers fluctuated slightly but concluded with about 56.3K users.
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED showed a stable revenue trend with a noticeable rise to $14.3K mid-September before a drop towards the end. Downloads varied but generally maintained over 1.6K weekly, while active user numbers remained robust, closing the quarter at approximately 59.8K.
Fitbit: Health & Fitness by Google saw a slight decline in revenue early in the quarter but managed to recover towards the end, peaking at $8.2K. Downloads remained relatively low but stable, with weekly numbers around 700. Active users showed some fluctuation, ending at about 28.3K.
Headspace: Sleep & Meditation experienced a gradual rise in weekly revenue, reaching $8.7K by the end of September. Downloads were modest, peaking at 492 early in August. Active users trended downward slightly, finishing the quarter with over 2.3K.
These insights provide a snapshot of the health and fitness app landscape in New Zealand for Q3 2024, with each app exhibiting unique trends in user engagement and monetization. For more detailed analytics and insights, visit Sensor Tower.